WEBSITE & MOBILE

The creation, design and development of websites and mobile apps involves project managing all aspects of the follow areas:

  • Business Review: understanding the business and brand, reviewing existing websites, assessing digital marketing requirements and the overall goals
  • Competitor Research & Benchmarking: reviewing the business/brand's competitors and undertaking benchmarking analysis
  • Specifications Requirements: developing a specifications document for all stakeholders (IA, designer, developer, client, etc) that details what is required for the website/app
  • User Experience Design (UX): enhancing a user's satisfaction and loyalty by improving the usability, ease of use and pleasure derived from interacting with the website or app
  • Information Architecture (IA):
    • User Research and Analysis: understanding users, conducting tests, exercises and interviews, and defining typical users and their likely behaviours
    • Navigation and Hierarchy Creation: determining how information across the website or application will be displayed and accessed considering what the user expects to see and what information the business wants to highlight
    • Wireframing: developing visuals to help present how the site will work, the connections between different screens and how a user will interact with the information available
    • Labelling: identifying appropriate titles for the site navigation and hierarchy to help users find the information they're after
    • Taxonomies & Metadata: identifying how to group together similar types of content or pieces of information given the intended audience and the tags (metadata) that can be used to search for and find relevant content
    • Content Modelling: determining what types of content user's need/want and the businesses' content requirements
  • User Interface Design (UI): the design of user interfaces with the focus on maximising usability and the user experience 
  • Content & Copywriting : developing content strategies, content and copy for websites, blogs, news, social media feeds, etc.
  • Build/Development: the coding or programming that makes website functionality work, dealing mainly with the non-design aspects of building website/apps including coding and writing markup

Suitable for:

  • Any business looking to establish or improve their digital presence
  • Any business looking to define and differentiate their brand from their competitors
  • Any business of any size and at any stage of development e.g. start-up or established

Website & Mobile App work is undertaken on a project basis.  View our Website & Mobile Package options here


USER EXPERIENCE (UX)

User Experience involves enhancing a user's satisfaction and loyalty by improving the usability, ease of use and pleasure derived from interacting with a website or app. It can encompass but is not limited to the following:

  • Information Architecture (IA):
    • User Research and Analysis: understanding users, conducting tests, exercises and interviews, and defining typical users and their likely behaviours
    • Navigation and Hierarchy Creation: determining how information across the website or application will be displayed and accessed considering what the user expects to see and what information the business wants to highlight
    • Wireframing: developing visuals to help present how the site will work, the connections between different screens and how a user will interact with the information available
    • Labelling: identifying appropriate titles for the site navigation and hierarchy to help users find the information they're after
    • Taxonomies & Metadata: identifying how to group together similar types of content or pieces of information given the intended audience and the tags (metadata) that can be used to search for and find relevant content
    • Content Modelling: determining what types of content user's need/want and the businesses' content requirements
  • User Interface Design (UI): the design of user interfaces with the focus on maximising usability and the user experience 

Suitable for:

  • Any business looking to establish or improve their digital presence to deliver meaningful and rich digital customer experiences
  • Any business looking to define and differentiate their brand from their competitors
  • Any business of any size and at any stage of development e.g. start-up or established

User Experience Design work is undertaken on a project basis. For more information, please contact us.


DIGITAL MARKETING IMPLEMENTATION

Digital Marketing implementation involves the organisation, coordination and project management of all digital marketing activities and the various elements, technologies, partners, agencies and the like required to make it happen. Review and optimisation of all digital marketing activities also occurs continually to minimise any kind of wastage. Areas of implementation can include but are not limited to:

  • Business to Business Marketing (B2B): businesses marketing directly to other businesses
  • Business to Consumer Marketing (B2C): businesses marketing directly to consumers
  • Advertising: managing the digital advertising creative and production process in conjunction with a creative agency
  • Media: managing the digital media planning and buying process in conjunction with a media agency
  • Direct Email Marketing - the development of email marketing communications, newsletters, trigger- based communications, selection of email marketing software systems, build and email campaign management
  • Social Media Marketing: developing and monitoring business social media profiles like facebook, twitter, youTube, Instagram, Pinterest, SnapChat, etc. and the coordination and management of social media advertising campaigns
  • Performance Marketing: the buying and optimising of online advertising and marketing programs where businesses pay when a certain action is completed e.g.  a sale, lead or click.
  • Search Engine Marketing (SEM) - coordinating and managing paid advertising on search engines like Google and Bing
  • Search Engine Optimisation (SEO): optimising a website so that it ranks well on search engines like Google and Bing
  • Content & Copywriting : developing content strategies, content and copy for a range of applications e.g. websites, social media, blogs, etc.
  • Graphic Design: managing the digital design and production process in conjunction with a graphic design agency
  • Video Production: managing the development and production of video content
  • Website Update: updating the website with new content and creating new pages and sections, etc.
  • Analytics: the selection, implementation, roll-out and ongoing maintenance of analytics tools to facilitate reporting and measurement
  • Data Management: overseeing data collection procedures, storage, analysis, privacy and spam act adherence
  • Distribution: the review and negotiation of digital distribution deals and opportunities for products and services
  • Campaign Management: coordinating all campaign management timelines, deadlines, partners and agencies
  • Budget Management: managing the budget for all marketing activities

Digital Marketing Implementation is undertaken on an ongoing basis by your own dedicated Survive Marketing Manager and with the strategic advice and input of a Survive Marketing Director. Get more information here.

Suitable for businesses that

    • want to take their business to the next level
    • recognise that marketing is necessary in order for their business to grow and prosper
    • would like to begin some level of marketing activity, but are unsure of where to start
    • want access to an experienced team of marketing experts
    • want their own Marketing Department on call
    • want a trusted team of marketers that will manage and implement agreed marketing activities for them

             Because, they:

    • don't have a Marketing Department
    • don't have the skills and knowledge to implement marketing activities
    • don't have the time to do it or oversee it themselves
    • don't have the resources to support a permanent marketing staff member
    • don't have the infrastructure to implement marketing activities

    Get more information on all areas of marketing implementation here.