Our founder, Jeff Lim, is a senior marketing and business strategy and digital specialist with more than twenty (20) years experience across a range of industries including sport, leisure and recreation, education, media (digital, TV & print), news and entertainment, property, auto, employment, travel, transport and more.

He has held C-level and senior executive marketing roles at ingogo, Nine Entertainment Co, The Travel Corporation, Fairfax Media and MGSM, marketing great brands like ninemsn, Domain, ingogo, AAT Kings, Daily Mail Australia, Drive, 9Now, Inspiring Journeys, MyCareer, Mi9 and more.

He holds a Masters of Management and a Postgraduate Diploma in Management from Macquarie Graduate School of Management, a Bachelor of Commerce in Marketing from Western Sydney University, is an Associate Fellow of the Australian Marketing Institute (AFAMI), a Certified Practicing Marketer (CPM) and has won a number of marketing industry awards over his career.

At Survive, he leads a number of smart, down-to-earth, witty, competitive and dynamic marketing professionals, strategists and tacticians.

Survive's marketing consultants and managers have significant levels of professional marketing experience across a variety of industries and have worked at or for a range of businesses from small to large.

You can connect with Jeff on LinkedIn here.


Survive works in conjunction with a range of high quality and professional partners to ensure that we can deliver what your business needs across the board.

Given the variety of services that Survive offers, we bring together and coordinate the best and most appropriate people to drive your businesses' marketing efforts.

We partner with a team of specialists and experts we believe are the best at what they do. The team includes graphic designers, digital, advertising, and media agencies, IT specialists, analytics, fulfilment, printing, merchandising, events and more...

Survive considers the bigger picture, develops a project plan and manages and monitors the entire project or process to ensure that everyone is on the same page and delivering to expectations.